
Our Story
Founded by Mr. George Jatania, a visionary with over 40 years of experience in the global perfume and cosmetics industry, Millionaires Choice is built upon a legacy of excellence.
Mr. Jatania — former Chairman of Lornamead Ltd, and the man behind iconic brands such as Yardley of London — brings unmatched expertise, passion, and innovation to the art of perfumery.
Every Millionaires Choice Perfume reflects his philosophy:
“True luxury is not loud — it’s quietly unforgettable.”
Trusted by 
 Discerning Millionaires.
        
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Each Millionaires Choice fragrance is crafted by French Master Perfumers using the world’s finest ingredients. Our perfumes are not mass-produced — they’re carefully composed to embody luxury, individuality, and timeless sophistication.
Our perfumes are designed in London and crafted in France, combining British heritage with French artistry to create fragrances that redefine modern elegance.
Absolutely. Millionaires Choice perfumes are formulated as Eau de Parfum (EDP) with high fragrance concentration, ensuring a rich, long-lasting scent that stays with you throughout the day.
You can explore and purchase our full MC Parfum Collection (MC1–MC6 and Limited Edition) directly from our official website or at select luxury destinations — including the Burj Al Arab and Atlantis The Palm in Dubai, and our flagship store in Al Ain Mall.
